This year we decided to create our first Chinese New Year shoot for our clients, mostly in answer to multiple enquiries. Why have we not produced one before? We are in Shanghai, China and it’s the biggest celebration of the year. It’s effectively the Chinese Christmas.
Well we established ourselves as a studio with a difference, artistic and natural portraits. And we advertise ourselves as British style photography for marketing purposes. So what business has a foreigner in China producing a traditional Chinese shoot? And would it go against the grain for our brand?
So we decided to embrace the difference and see if we could, like our original mission statement, produce something a little different: inject a little laowai feeling into it and offer an alternative view of CNY. And so far the reaction has been exactly what we were hoping for. We’re already taking bookings and lining up shoots. And it’s been described by our clients as ‘cool’ and a ‘very foreign look’ at CNY. We’re happy with the diagnosis and hope to share images of our clients shoots in the near future.
Below is our promotion shoot featuring my youngest Hermione and she was indeed having as much fun as it looks. The setup was simple with lanterns hung by wires red threads, a few props and just let her rip.
